Behind the Jelly

MASKMEBABY™ wasn’t born in a boardroom.

It started somewhere between a skincare meltdown, a glow obsession, and a collective urge to disrupt the boring-ass beauty aisle.

Behind the brand? Not one girlboss. A gang.
We’re 22 full-on glow addicts — chemists, creatives, testers, perfectionists — working from an independent lab in Los Angeles, where formulas are crafted, trashed, reworked, and perfected until they slay.

We don’t follow a guru. We follow the glow. We stay up late arguing about jelly textures like it’s skincare couture. And nothing goes live until it makes you want to film yourself mid-application.

MASKMEBABY™ is all of us: demanding, slightly unhinged, hilarious, and fully obsessed with turning your “meh” into main character energy in under 10 minutes.

No filters. No fake promises. Just a team of skincare psychos who live to make you glow, gasp, and grab your phone for that post-mask selfie.